Benefits of Guerrilla Marketing for Small Brands

Benefits of Guerrilla Marketing for Small Brands

Guer­ril­la mar­ket­ing comes with some advan­tages over con­ven­tion­al mar­ket­ing tac­tics. But is it rel­e­vant to you? Take a look at the fol­low­ing ben­e­fits of guer­ril­la mar­ket­ing and decide for your­self.

Relatively Cheap

Guer­ril­la mar­ket­ing tac­tics are more about max­i­miz­ing expo­sure through cre­ativ­i­ty than any­thing else. Mar­ket­ing agen­cies in Los Ange­les often charge less for guer­ril­la mar­ket­ing than for adver­tis­ing or oth­er forms of dig­i­tal mar­ket­ing.

There are of course excep­tions to this, and in the end, it all depends on the scale you aim for. But with this type of mar­ket­ing, you could be max­i­miz­ing your expo­sure while sav­ing mon­ey. And improv­ing your brand image in the process.

Inherently Shareable

Guer­ril­la mar­ket­ing tends to grow through word of mouth. Peo­ple share your effort on social media, talk about it with friends, and write about it on their blogs.

You know already that mar­ket­ing strate­gies that are based on word of mouth are gen­uine and can have high con­ver­sion rates. They are also the ones that stand the best chances of going viral.

Peo­ple love great guer­ril­la mar­ket­ing ideas and eas­i­ly engage with them. They pre­fer them to ads and salesly con­tent in gen­er­al.

Don’t for­get though that for your mar­ket­ing to go viral, it needs plen­ty of ini­tial expo­sure.

Stimulates Creativity

Most guer­ril­la mar­ket­ing ideas are feats of cre­ativ­i­ty. Whether we’re talk­ing about e-books on an inge­nious top­ic, ban­ners in unlike­ly places, or pay with a smile cook­ies, these tac­tics appeal to peo­ple through cre­ativ­i­ty.

It’s not about how great your brand is or how amaz­ing your ser­vices. Rather, it uses the unusu­al, the fun­ny, and the odd to grab people’s atten­tion. It’s often also one of the most engag­ing forms of mar­ket­ing.

Attracts Local Coverage

Great mar­ket­ing usu­al­ly gets picked up by local news sources. That doesn’t only mean great expo­sure, but also a major SEO boost, as many news agen­cies will cov­er it on their sites. If you want to mar­ket a local ser­vices provider, a neigh­bor­hood store, or any oth­er busi­ness with a local intent, this form of mar­ket­ing is def­i­nite­ly for you.

Guer­ril­la mar­ket­ing has obvi­ous ben­e­fits for small busi­ness­es. But to enjoy them you have to get it right. When you work with a Los Ange­les mar­ket­ing agency, devel­op­ing guer­ril­la mar­ket­ing tac­tics becomes a lot eas­i­er. A team of cre­ative mar­keters will use their expe­ri­ence and insight to help you craft guer­ril­la tac­tics that stand out. If you’re ready to learn more about this type of mar­ket­ing, feel free to reach out for a con­sul­ta­tion.