How to Choose Your First Animated Video Production Company

Ani­mat­ed video pro­duc­tion works best when it’s done by pro­fes­sion­als. But choos­ing an expe­ri­enced explain­er video com­pa­ny isn’t that easy. In this post, we’ll show you how.

There are plen­ty of mar­ket­ing agen­cies in Los Ange­les. But what you real­ly need is a spe­cial­ized explain­er video pro­duc­tion com­pa­ny. In oth­er words, a team of experts with a strong mar­ket­ing back­ground. Set­tling for any­thing less may turn out to be a dis­ap­point­ment.

Nev­er worked with an ani­mat­ed video pro­duc­tion com­pa­ny before? No prob­lem. This is a good time to start. But you have to pay atten­tion to a few things.

Background in Animated Videos

Explain­er videos come in many forms, includ­ing white­board, live action, or screen­cast. Choos­ing an explain­er video com­pa­ny that doesn’t usu­al­ly do video ani­ma­tion isn’t a good idea. Even if they offer you great rates.

Ide­al­ly, you want to invest in a cus­tom, hand-craft­ed ani­mat­ed video pro­duc­tion. You want your video to look pro­fes­sion­al and stand out. Oth­er­wise, you could make the video your­self, using tools avail­able online.

Scripting Ability

Even 90 sec­onds ani­mat­ed videos need a script. A good one. The ani­mat­ed video pro­duc­tion com­pa­ny you choose should be able to script your video. Also, they should be able to adapt and improve an exist­ing script, if you have one. If they can’t help you with this, keep look­ing.

Mar­ket­ing knowl­edge in ani­mat­ed video pro­duc­tion is only the first step in launch­ing a suc­cess­ful video. You also need to exe­cute the mar­ket­ing of the video. With­out the right mar­ket­ing at the right time, your video won’t be vis­i­ble.

So, choose a video pro­duc­tion com­pa­ny that also spe­cial­izes in dig­i­tal mar­ket­ing. One that knows how to pro­mote a video across chan­nels.

SEO Knowledge

SEO can increase the vis­i­bil­i­ty of any explain­er video. It does this in an organ­ic way. It’s not just a ques­tion of tags or key­words. Back­link­ing, page per­for­mance, and video respon­sive­ness also mat­ter.

Look for a pro­fes­sion­al ani­mat­ed video pro­duc­tion com­pa­ny. Make sure they have an SEO expert in Los Ange­les based on their team. In con­clu­sion, ani­mat­ed video pro­duc­tion is a cre­ative process. It has to fit in with your brand image.

Com­pa­nies that take ani­mat­ed video pro­duc­tion seri­ous­ly draw in more traf­fic. They also gen­er­ate more leads.

Work with Us

At Swift­ly Dig­i­tal, ani­mat­ed video pro­duc­tion is one of our pas­sions. We love to cre­ate 90 sec­onds explain­er videos and oth­er ani­mat­ed videos. Let us cre­ate an awe­some ani­mat­ed video for you.