10 Reasons Why Your Business Needs a Marketing Campaign

10 Reasons Why Your Business Needs a Marketing Campaign

A good mar­ket­ing cam­paign requires mar­ket research, plan­ning, and plen­ty of con­tent. It costs mon­ey to cre­ate and run. So why even both­er?

Can’t you just use social media to spread the word about your brand? Or buy some Google ads? Do the ben­e­fits of a mar­ket­ing cam­paign real­ly make all that trou­ble worth it?

In this post, we’ll share with you some sound rea­sons why you need a mar­ket­ing cam­paign. We’ll also give you some very inspir­ing viral mar­ket­ing exam­ples.

But first, a word about the viral mar­ket­ing exam­ples we’ve cho­sen. Even though you’ll find

big brands behind most of them, these aren’t over the top in terms of expens­es. Rather, they’re all about cre­ativ­i­ty.

There’s one les­son to learn from these viral mar­ket­ing exam­ples. A sim­ple one: when it comes to mar­ket­ing, cre­ativ­i­ty is more impor­tant than hav­ing a big bud­get.

Also, all the viral mar­ket­ing exam­ples we’ve cho­sen are great exam­ples of sto­ry­telling. Sto­ry­telling has become an impor­tant com­po­nent of most mar­ket­ing cam­paigns today.

Mar­ket­ing agen­cies in Los Ange­les and beyond are telling con­sumers com­pelling sto­ries and you should be doing the same.

Now back to the ben­e­fits of a mar­ket­ing cam­paign.

Enables You to Make Data Driven Decisions

A mar­ket­ing cam­paign gives you per­for­mance met­rics and the tools to mea­sure them. You can cre­ate the cam­paign your­self, as a sim­ple out­line, or by using a mar­ket­ing plat­form.

Anoth­er option is hir­ing a mar­ket­ing agency based in Los Ange­les that can help you with viral mar­ket­ing exam­ples. Either way, a new world of met­rics, charts, and num­bers opens up before you.

You’ll know how many peo­ple open your mar­ket­ing emails, how many peo­ple click your links, and the growth of your land­ing page con­ver­sion rate from month to month.

You’ll also fig­ure out mobile user engage­ment rates. This is a cru­cial fac­tor for most mar­ket­ing cam­paigns today.

All this infor­ma­tion will help you make bet­ter deci­sions. If you love mak­ing data dri­ven deci­sions, then you’ll love our Free E-Book Guide on Going Viral — just com­plete the form below and it’s yours!

Great viral mar­ket­ing exam­ples can inspire you to cre­ate a mar­ket­ing cam­paign for your­self. Check this one out:

Viral Marketing Examples #1 – Dove

Helps You Maximize Online Exposure for Your Business

You’d think that any form of mar­ket­ing can max­i­mize online expo­sure for a brand. In the­o­ry, that’s true, but in prac­tice, it all depends on how well you do your mar­ket­ing.

As a busi­ness, you have lim­it­ed resources to reach your audi­ence. Why spend $100 dol­lars on tra­di­tion­al adver­tis­ing to reach 100 peo­ple, when you could reach 1,000 online? And not just peo­ple who may or may not be inter­est­ed in your brand… but an actu­al tar­get­ed audi­ence.

For­tu­nate­ly, it’s pos­si­ble with social media and Google Adwords. But to use these effec­tive­ly, you need more than the inspi­ra­tion that comes with good viral mar­ket­ing exam­ples. You need the care­ful aim­ing that only a good mar­ket­ing cam­paign can bring you.

Talk­ing about expo­sure, here’s anoth­er one of the best viral mar­ket­ing exam­ples around.

Viral Marketing Examples #2 – John Lewis

Optimizes Your Marketing Expenses

The viral mar­ket­ing exam­ples we’ve shown you so far have all been fan­tas­tic invest­ments for the brands behind them.

With a mar­ket­ing cam­paign, you have to plan your mar­ket­ing bud­get months in advance. You have to break down costs into dif­fer­ent chan­nels and seg­ments. Also, you know how much you spend on social media mar­ket­ing, ads, and gueril­la mar­ket­ing. Thus, help­ing you keep track of expens­es more eas­i­ly.

This helps you use your bud­get more effec­tive­ly. It makes sure that your mon­ey goes into mar­ket­ing chan­nels that real­ly work.

With a good mar­ket­ing cam­paign, you could be cre­at­ing videos like this one.

Viral Marketing Examples #3

Makes Your Marketing More Persuasive

Mar­ket­ing is both a sci­ence and an art. An ad is not just an ad. A land­ing page isn’t just a land­ing page. A call to action isn’t just a call to action.

These are all pow­er­ful ways to grab the atten­tion of your audi­ence. They’re not just tricks or guer­ril­la mar­ket­ing tac­tics. They are links between your busi­ness and the peo­ple that make it pos­si­ble.

When you craft a mar­ket­ing strat­e­gy, you zoom in on your audi­ence. You con­sid­er the fin­er aspects of the pages, con­tent, and calls to action you cre­ate. You don’t leave things to chance.

Maybe you even come to the real­iza­tion that you need to hire a Los Ange­les social media agency. This is some­thing that, at first glance, seems like an extrav­a­gance. But once you look at the num­bers and under­stand the ben­e­fits, you real­ize it could be a good invest­ment.

All the viral mar­ket­ing exam­ples in this arti­cle illus­trate this. After see­ing these viral mar­ket­ing exam­ples, wouldn’t you rather choose one of these brands? Here’s anoth­er.

Viral Marketing Examples #4 – Apple Music

Helps You Identify New Opportunities

One of the big advan­tages of cre­at­ing a mar­ket­ing cam­paign isn’t all that obvi­ous. In fact, many busi­ness­es who don’t take the time to plan their mar­ket­ing miss it. It’s quite sim­ple — when you cre­ate a mar­ket­ing plan, you stop and think about your mar­ket­ing.

You assess your cur­rent sit­u­a­tion. Then you recall what worked and what didn’t work in the past. You find out what viral mar­ket­ing cam­paigns your com­peti­tors are using. In mar­ket­ing, as in most oth­er things, stop­ping and tak­ing things in can make all the dif­fer­ence.

The result is a deep­er aware­ness of your mar­ket­ing needs. And since you’ll be get­ting data from across chan­nels, find­ing new oppor­tu­ni­ties becomes eas­i­er.

For exam­ple, you may invest a lot of effort into Face­book and Twit­ter mar­ket­ing. It’s what most busi­ness­es do. But then you may come across great viral mar­ket­ing exam­ples on oth­er net­works.
These unex­pect­ed viral mar­ket­ing exam­ples will inspire you to dis­cov­er oth­er social net­works.

Some of these net­works could then turn out to be more prof­itable than Face­book or Twit­ter. For many busi­ness­es, this is a rev­e­la­tion.

Try anoth­er one of our viral mar­ket­ing exam­ples and you’ll under­stand why. It was first post­ed on Google+.

Viral Marketing Examples #5 – Google

Helps You Reach the Right Audience at the Right Time

Mar­ket­ing with­out a plan is like stop­ping ran­dom peo­ple on the street and ask­ing them to buy your prod­uct. Most peo­ple will be annoyed.

Con­sumers today have not only short atten­tion spans, but more options than ever. For each one of the viral mar­ket­ing exam­ples we’ve shown you, there are dozens more.

As the viral mar­ket­ing exam­ples on our list prove, tar­get­ing the right audi­ence is key. Oth­er­wise, you won’t be get­ting your mes­sage across.

You can’t cre­ate a good mar­ket­ing cam­paign with­out know­ing who your audi­ence is. You also need to know where you can find them.

Tak­ing the time to cre­ate a mar­ket­ing cam­paign is a great way to make sure you reach the right audi­ence.

Net­flix knew what they were doing with their sock video back in 2016…

Viral Marketing Examples #6 – Netflix

Improves Your Business Image and Authority

How your busi­ness is seen online makes a big dif­fer­ence. Brands who have a bad rep­u­ta­tion need to spend more mon­ey. They also need to work hard­er on their mar­ket­ing. And even so, much small­er brands can see bet­ter results with few­er resources spent.

The web, and espe­cial­ly social media, has lev­eled the ground for mar­keters. All brands start with a web­site, a blog, and some social media pro­files. This gives small­er brands the chance to com­pete with big com­pa­nies on an equal foot­ing.

But improv­ing your brand image and build­ing author­i­ty is a long-term process. It involves mul­ti­ple chan­nels and plat­forms. It calls for con­tent mar­ket­ing and organ­ic SEO strate­gies, too. Also for mobile opti­miza­tion and spe­cial types of con­tent.

With a mar­ket­ing cam­paign, it’s eas­i­er to incor­po­rate all these into your mar­ket­ing.

Here’s one of our best viral mar­ket­ing exam­ples.

Viral Marketing Examples #7 — Samsung

Makes You More Visible Across Channels

With­out a mar­ket­ing cam­paign, your web­site is much hard­er to find online. Some peo­ple will still be able to reach you using Google, but these will be rel­a­tive­ly few.

Don’t you want to be vis­i­ble on social media? In the blo­gos­phere? On paid list­ings and direc­to­ries rel­e­vant to your niche? A mar­ket­ing cam­paign can make you vis­i­ble across chan­nels. Even on the ones you haven’t used before. That’s why it’s such a good invest­ment.

When it comes to max­i­miz­ing vis­i­bil­i­ty, this video is one of the best viral mar­ket­ing exam­ples around. It was aired dur­ing the Super Bowl and went on to become an inter­net sen­sa­tion.

Viral Marketing Examples #8 – Doritos

Reduces Risks

You may think that viral mar­ket­ing exam­ples like the ones above are a bit risky. To some extent, they are. But then these brands under­stand their audi­ence. They’ve done their mar­ket research and know what makes their audi­ence tick.

That’s one of the big advan­tages of hav­ing a mar­ket­ing cam­paign. It lets you know how far you can push things. You know this thanks to your mar­ket research.

When you cre­ate a mar­ket­ing cam­paign you need to do at least some basic mar­ket research. And, also check out viral mar­ket­ing exam­ples from com­peti­tors. It real­ly pays off.

Hav­ing a mar­ket­ing plan is like going on hol­i­day with a map. All your des­ti­na­tions are marked, so you won’t get lost on the way, or miss any­thing impor­tant.

This mar­ket­ing cam­paign wasn’t very risky for Mer­cedes-Benz, was it?

Viral Marketing Examples #9 – Mercedes-Benz

Improves Your Results

Do you want your mar­ket­ing to bring you a trick­le of cus­tomers or a mas­sive rev­enue? Even if the aim of your mar­ket­ing isn’t to sell some­thing, a mar­ket­ing cam­paign can still help you.

A good mar­ket­ing cam­paign is a well-thought-out plan of action. It takes into account all the crit­i­cal vari­ables. It improves your results across chan­nels.

Whether you want to gen­er­ate more traf­fic, grow your social media pres­ence, or improve your brand image, a mar­ket­ing cam­paign can help. Mar­ket­ing strate­gies and ideas will grow out of it. They will help your busi­ness grow.

Build your mar­ket­ing cam­paign on suc­cess­ful viral mar­ket­ing exam­ples. You’ll see great val­ue for every dol­lar you spend on pro­mot­ing your busi­ness. This is true regard­less of the mar­ket­ing strat­e­gy you focus on.

Last but not least, here’s anoth­er bril­liant mar­ket­ing cam­paign.

Viral Marketing Examples #10 — Heineken

Viral mar­ket­ing exam­ples don’t get bet­ter than this.

We hope you’ve enjoyed our post and our viral mar­ket­ing exam­ples. To dis­cov­er more viral mar­ket­ing exam­ples, you can check out some of our oth­er posts here.

Ready to work with us yet? At Swift­ly Dig­i­tal, cre­at­ing and man­ag­ing mar­ket­ing cam­paigns is some­thing we’re real­ly good at. Go beyond admir­ing viral mar­ket­ing exam­ples from oth­er brands. Tur­bo-charge your mar­ket­ing now!

Also pub­lished on Medi­um.